{"id":1902,"date":"2022-02-18T13:47:08","date_gmt":"2022-02-18T18:47:08","guid":{"rendered":"https:\/\/www.ramapo.edu\/social-media\/?page_id=1902"},"modified":"2026-07-28T12:09:54","modified_gmt":"2026-07-28T16:09:54","slug":"accessibility-guidelines-for-social-media","status":"publish","type":"page","link":"https:\/\/www.ramapo.edu\/social-media\/accessibility-guidelines-for-social-media\/","title":{"rendered":"Accessibility Guidelines for Social Media"},"content":{"rendered":"<p><span style=\"font-weight: 400\">It is imperative that we all strive to have <\/span><b>accessible <\/b><span style=\"font-weight: 400\">content so all Roadrunners can fully engage with and understand our content.<\/span><\/p>\n<p>Here are ways you can ensure your content is following accessibility standards.<\/p>\n<div class=\"accordions\">\n<div class=\"item\"><p class=\"question\" tabindex=\"0\"><span class=\"fa-stack\"><i class=\"fa fa-circle fa-stack-2x\"><\/i><i class=\"fa fa-plus fa-stack-1x fa-inverse\"><\/i><i class=\"fa fa-minus fa-stack-1x fa-inverse\"><\/i><\/span> Alternative Text<\/p><div>\n<ul>\n<li>This is a written description of a visual that is posted on social media; also known as an &#8220;image description&#8221; or &#8220;alt text.&#8221;<\/li>\n<li>Use simple, clear language. You may need to include more information to provide better context.<\/li>\n<li>Alt text is not the same as a caption, which may or may not explain what the image is.<\/li>\n<li>Alt text empowers those with disabilities or impairments (such as vision or learning disabilities) to fully digest your content.<\/li>\n<li>Alt text is accessible to those who need it through screen readers.<\/li>\n<li>Screen readers read both the alt text and social media captions.<\/li>\n<li>Screen readers cannot read text that is on a photo.<\/li>\n<li>When writing alt text for a designed image with text on it, write the text out into complete sentences. This may require more words than what appears on the image.<\/li>\n<li>Instagram, Facebook and LinkedIn have places to add alt text \/ image descriptions when you are getting ready to publish a feed post with an image\/photo\/visual.<\/li>\n<li>There is no place to add alt text in an Instagram Story or Facebook Story.<\/li>\n<\/ul>\n<p><span style=\"color: #800000\"><strong>Examples<\/strong><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1910 size-medium\" src=\"https:\/\/www.ramapo.edu\/social-media\/wp-content\/uploads\/sites\/263\/2022\/02\/DSC_0227-1-300x200.jpg\" alt=\"Luka stands outside in the Grove after a recent snowfall. He is posing for a photo and wears a maroon crewneck.\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.ramapo.edu\/social-media\/wp-content\/uploads\/sites\/263\/2022\/02\/DSC_0227-1-300x200.jpg 300w, https:\/\/www.ramapo.edu\/social-media\/wp-content\/uploads\/sites\/263\/2022\/02\/DSC_0227-1-1024x683.jpg 1024w, https:\/\/www.ramapo.edu\/social-media\/wp-content\/uploads\/sites\/263\/2022\/02\/DSC_0227-1-768x512.jpg 768w, https:\/\/www.ramapo.edu\/social-media\/wp-content\/uploads\/sites\/263\/2022\/02\/DSC_0227-1-1536x1024.jpg 1536w, https:\/\/www.ramapo.edu\/social-media\/wp-content\/uploads\/sites\/263\/2022\/02\/DSC_0227-1-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>A man stands outside in the Grove, a wooded quad on 秘密研究所&#8217;s campus, after a recent snowfall. He poses for a photo and is wearing a maroon crewneck.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2270 size-medium\" src=\"https:\/\/www.ramapo.edu\/social-media\/wp-content\/uploads\/sites\/263\/2024\/07\/53757532403_f616676b3b_o-300x225.jpg\" alt=\"A female graduate stops to wave on the stage at Commencement after receiving her diploma cover. She waves to the crowd, which is behind us. The College President smiles and looks on from the right of the frame.\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.ramapo.edu\/social-media\/wp-content\/uploads\/sites\/263\/2024\/07\/53757532403_f616676b3b_o-300x225.jpg 300w, https:\/\/www.ramapo.edu\/social-media\/wp-content\/uploads\/sites\/263\/2024\/07\/53757532403_f616676b3b_o-1024x768.jpg 1024w, https:\/\/www.ramapo.edu\/social-media\/wp-content\/uploads\/sites\/263\/2024\/07\/53757532403_f616676b3b_o-768x576.jpg 768w, https:\/\/www.ramapo.edu\/social-media\/wp-content\/uploads\/sites\/263\/2024\/07\/53757532403_f616676b3b_o-1536x1152.jpg 1536w, https:\/\/www.ramapo.edu\/social-media\/wp-content\/uploads\/sites\/263\/2024\/07\/53757532403_f616676b3b_o-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>A female graduate stops to wave on the stage at Commencement after receiving her diploma cover. She waves to the crowd, which is behind us. The College President smiles and looks on from the right of the frame.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2603\" src=\"https:\/\/www.ramapo.edu\/social-media\/wp-content\/uploads\/sites\/263\/2026\/07\/sleepaway-at-homesweetpo-1-300x157.png\" alt=\"A designed image for a LinkedIn feed. It has three photos and text on it. The top left photo is a group of people coming together for a photo at an alumni event. Some hold beverages in their hands. The bottom left image is a woman, man and a baby posing together for a photo for the camera. The top right image is of the College Park Apartment&apos;s on a sunny summer day. On the bottom it reads, Sleepaway at Home Sweet Po&quot; with the 秘密研究所 logo in the far bottom right.\" width=\"300\" height=\"157\" srcset=\"https:\/\/www.ramapo.edu\/social-media\/wp-content\/uploads\/sites\/263\/2026\/07\/sleepaway-at-homesweetpo-1-300x157.png 300w, https:\/\/www.ramapo.edu\/social-media\/wp-content\/uploads\/sites\/263\/2026\/07\/sleepaway-at-homesweetpo-1-1024x535.png 1024w, https:\/\/www.ramapo.edu\/social-media\/wp-content\/uploads\/sites\/263\/2026\/07\/sleepaway-at-homesweetpo-1-768x401.png 768w, https:\/\/www.ramapo.edu\/social-media\/wp-content\/uploads\/sites\/263\/2026\/07\/sleepaway-at-homesweetpo-1-1536x803.png 1536w, https:\/\/www.ramapo.edu\/social-media\/wp-content\/uploads\/sites\/263\/2026\/07\/sleepaway-at-homesweetpo-1-2048x1070.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>This image was designed for using specifically LinkedIn. When posting this on LinkedIn, you can write, &#8220;A designed image for a LinkedIn feed. It has three photos and text on it. The top left photo is a group of people coming together for a photo at an alumni event. Some hold beverages in their hands. The bottom left image is a woman, man and a baby posing together for a photo for the camera. The top right image is of the College Park Apartment&#8217;s on a sunny summer day. On the bottom it reads, Sleepaway at Home Sweet Po&#8221; with the 秘密研究所 logo in the far bottom right.&#8221; The caption would include the date, time and RSVP link.<\/p>\n<\/div><\/div>\n<div class=\"item\"><p class=\"question\" tabindex=\"0\"><span class=\"fa-stack\"><i class=\"fa fa-circle fa-stack-2x\"><\/i><i class=\"fa fa-plus fa-stack-1x fa-inverse\"><\/i><i class=\"fa fa-minus fa-stack-1x fa-inverse\"><\/i><\/span> Hashtags<\/p><div>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Follow &#8220;Camel Case&#8221; format by capitalizing the first letter of each word in multi-word hashtags.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Helps screen readers read your hashtags correctly<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Makes it easier to read your hashtags in general<\/span><\/li>\n<li style=\"font-weight: 400\">Examples: #RamapoCollege #MondayMotivation #RCNJ #WeAreRCNJ #CapsOffRCNJ<\/li>\n<\/ul>\n<\/div><\/div>\n<div class=\"item\"><p class=\"question\" tabindex=\"0\"><span class=\"fa-stack\"><i class=\"fa fa-circle fa-stack-2x\"><\/i><i class=\"fa fa-plus fa-stack-1x fa-inverse\"><\/i><i class=\"fa fa-minus fa-stack-1x fa-inverse\"><\/i><\/span> Links in Captions<\/p><div>\n<p><b>X (formerly Twitter), Facebook and LinkedIn:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Links are clickable and encouraged<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Always add when when there is a call-to-action to register or RSVP (especially when sending a user to a ramapo.edu page, Archway or Handshake)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Make it as easy as possible for your followers to get where they need to go<\/span><\/li>\n<\/ul>\n<p><b>Instagram<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Links in captions do not work (not clickable) for Feed posts or in Reels\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Use &#8220;Link in bio&#8221; in caption for Feed Posts<\/span>\n<ul>\n<li>Instagram allows you to add up to five (5) different links in your account&#8217;s bio\/profile section, so use this to your advantage! You can change the links as many times as you want.<\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Add a link with the &#8220;link sticker&#8221; in an Instagram Story<\/span><\/li>\n<\/ul>\n<\/div><\/div>\n<div class=\"item\"><p class=\"question\" tabindex=\"0\"><span class=\"fa-stack\"><i class=\"fa fa-circle fa-stack-2x\"><\/i><i class=\"fa fa-plus fa-stack-1x fa-inverse\"><\/i><i class=\"fa fa-minus fa-stack-1x fa-inverse\"><\/i><\/span> Special Fonts and Emojis<\/p><div>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">You may have noticed that some accounts use special fonts in their usernames, names or captions on social.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">These usually affect the look of the text &#8211; sometimes makes thinner, sometimes makes it look bolder, sometimes they look like they&#8217;re in cursive.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">These <\/span><b>special fonts are not recommended for use at any time<\/b><span style=\"font-weight: 400\"> as they are inaccessible for screen readers and do not show to certain, older mobile devices.<\/span><\/li>\n<li style=\"font-weight: 400\"><strong><span style=\"color: #2f2f2f\">L<\/span>imit excessive characters or emojis &#8211; these slow screen readers down and\/or don\u2019t work\/show at all.<\/strong>\n<ul style=\"font-weight: 400\">\n<li style=\"font-weight: 400\"><em style=\"color: #2f2f2f\">Did you know?<\/em>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Screen readers can read emojis!\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Screen readers cannot read text such as \ud83d\ude42 as a smiley face.<\/span><\/li>\n<li>Writing an entire post with just emojis is not recommended; screen readers will have to read each one and your purpose or meaning most likely will get lost on the person using the screen reader.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div><\/div>\n<div class=\"item\"><p class=\"question\" tabindex=\"0\"><span class=\"fa-stack\"><i class=\"fa fa-circle fa-stack-2x\"><\/i><i class=\"fa fa-plus fa-stack-1x fa-inverse\"><\/i><i class=\"fa fa-minus fa-stack-1x fa-inverse\"><\/i><\/span> Colors<\/p><div>\n<ul>\n<li>Colors used for fonts, backgrounds and designed pieces are important to consider.\n<ul>\n<li>Some colors should never be paired together because they do not meet accessibility standards<\/li>\n<li>Review Marketing&#8217;s Brand Standards on color usage for best practices and recommendations: <a href=\"https:\/\/www.ramapo.edu\/brand\/design-standards\/#s2\">https:\/\/www.ramapo.edu\/brand\/design-standards\/#s2\u00a0<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div><\/div>\n<div class=\"item\"><p class=\"question\" tabindex=\"0\"><span class=\"fa-stack\"><i class=\"fa fa-circle fa-stack-2x\"><\/i><i class=\"fa fa-plus fa-stack-1x fa-inverse\"><\/i><i class=\"fa fa-minus fa-stack-1x fa-inverse\"><\/i><\/span> Video Captions<\/p><div>\n<ul>\n<li>Captions for videos &#8211; videos should always have captions if there&#8217;s a voice over or a person speaking in your video\/Reel\/TikTok.\n<ul>\n<li>The best option for captions on social are &#8220;burned on&#8221; or &#8220;open&#8221; captions &#8211; meaning they always show, even if the sound is on.<\/li>\n<li>Closed captions are ideal if you can&#8217;t do burned on captions. Closed need to be toggled on by the viewer.<\/li>\n<li>Instagram and TikTok offer ways to add editable captions, as do other video editing softwares such as CapCut. If you need a demo on how to add, please ask us!<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p><strong>Additional Resources:<\/strong><\/p>\n<p><a href=\"https:\/\/sproutsocial.com\/insights\/social-media-accessibility\/\">SproutSocial: Five easy ways to make your social media more inclusive<\/a><br \/>\n<a href=\"https:\/\/therealalexa.com\/accessible-social\">Accessibility on Social Media<\/a><br \/>\n<a href=\"https:\/\/www.rev.com\/blog\/resources\/open-caption-vs-closed-caption-whats-the-difference\">Open vs Closed Captions &#8211; What&#8217;s the Difference<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It is imperative that we all strive to have accessible content so all Roadrunners can fully engage with and understand our content. Here are ways you can ensure your content is following accessibility standards. &nbsp; Additional Resources: SproutSocial: Five easy ways to make your social media more inclusive Accessibility on Social Media Open vs Closed [&hellip;]<\/p>\n","protected":false},"author":461,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1902","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Accessibility Guidelines for Social Media - Social Media || 秘密研究所 of New Jersey<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ramapo.edu\/social-media\/accessibility-guidelines-for-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Accessibility Guidelines for Social Media\" \/>\n<meta property=\"og:description\" content=\"It is imperative that we all strive to have accessible content so all Roadrunners can fully engage with and understand our content. 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