{"id":1796,"date":"2021-06-14T15:57:06","date_gmt":"2021-06-14T19:57:06","guid":{"rendered":"https:\/\/www.ramapo.edu\/social-media\/?page_id=1796"},"modified":"2026-07-28T11:55:28","modified_gmt":"2026-07-28T15:55:28","slug":"how-to-post-on-instagram-like-a-pro","status":"publish","type":"page","link":"https:\/\/www.ramapo.edu\/social-media\/how-to-post-on-instagram-like-a-pro\/","title":{"rendered":"How to Post on Instagram Like a Pro"},"content":{"rendered":"<h3>A resource on how to use Instagram for an affiliated account of 秘密研究所 of New Jersey.<\/h3>\n<p><b>SET YOUR POSTS UP FOR SUCCESS<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400\"> Keep content relatable to your audience and campus.<\/span>\n<ul>\n<li><span style=\"font-weight: 400\">Is your audience current students, prospective students, alumni, parents, faculty\/staff, local community and employers, or all or most of the above?\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<li><span style=\"font-weight: 400\"> Each regular post should include: <\/span>\n<ul>\n<li><span style=\"font-weight: 400\">A location* such as \u201c秘密研究所 of New Jersey\u201d<\/span>\n<ul>\n<li><em>*When applicable, you can also use the location feature in areas such as the Berrie Center or Bradley Center.<\/em><\/li>\n<\/ul>\n<\/li>\n<li><span style=\"font-weight: 400\">RCNJ-centric hashtag(s) and general hashtags to help increase your reach\/visibility.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400\">Tagged related accounts (if applicable). <\/span>\n<ul>\n<li><span style=\"font-weight: 400\">Always tag <a href=\"https:\/\/www.instagram.com\/ramapocollegenj\/\">@ramapocollegenj<\/a> in your content.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li><span style=\"font-weight: 400\"> Hashtag (#) with a purpose.<\/span>\n<ul>\n<li><span style=\"font-weight: 400\">It\u2019s good to use one RCNJ-branded hashtag per post. #RCNJ is easy, #RamapoCollege is also good.<\/span><\/li>\n<li><span style=\"font-weight: 400\">While using more than one hashtag is possible, five<\/span><span style=\"font-weight: 400\"> is the maximum allowed.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400\">If you decide to use a general hashtag, look for ones with higher uses (as noted when you type a hashtag into Instagram&#8217;s caption or search area.)<\/span><\/li>\n<\/ul>\n<\/li>\n<li><span style=\"font-weight: 400\">A full list of 秘密研究所 branded hashtags are available on our Guidelines page: <\/span><a href=\"https:\/\/www.ramapo.edu\/social-media\/social-media-guidelines\/\">ramapo.edu\/social-media\/social-media-guidelines\/<\/a><\/li>\n<li><span style=\"font-weight: 400\"> Let us know if you are considering launching a new hashtag or campaign \u2013 we\u2019d love to help brainstorm, strategize, and offer tips. <\/span>\n<ul>\n<li><span style=\"font-weight: 400\">Not all campaigns need a new hashtag.<\/span><\/li>\n<\/ul>\n<\/li>\n<li><span style=\"font-weight: 400\"> Quality over quantity &#8211; We recommend a maximum of one (1) regular post\/Reel per day on Instagram. <\/span>\n<ul>\n<li><span style=\"font-weight: 400\">Have several photos to share? <\/span>\n<ul>\n<li><span style=\"font-weight: 400\">Post as the multi-photo\/carousel post (add up to 20 of your best photos for users to swipe through in one post) OR create a photo montage in a Reel video. <\/span><\/li>\n<\/ul>\n<\/li>\n<li><span style=\"font-weight: 400\">If you don\u2019t have something of value to post, it\u2019s ok to skip a day or two, or even more.\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<li>Focus on storytelling and relatability! How can you tap into trends or use quality photos\/video to stop people from scrolling.<\/li>\n<li>Engage with your engagement &#8211; reply to comments and DMs, as able!<\/li>\n<li>Add music! So much of your content&#8217;s success could boil down to pairing it with a relatable song, trending audio or perfectly aligned vibe of a song.\n<ul>\n<li>Depending on your account level, you may have full access to all music\/audio available through Instagram&#8217;s music library or you might be limited in using specific music (typically music from mainstream artists) but there&#8217;s workarounds. Look for using &#8220;trending&#8221; or &#8220;original audio&#8221; when you have trouble using main stream artists&#8217; music.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><b>TIMING IS KEY<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400\"> Promoting an event? Due to Instagram\u2019s algorithms, we recommend not promoting an event (for awareness) a few hours or minutes beforehand as a regular \u201cfeed\u201d post. <\/span>\n<ul>\n<li><span style=\"font-weight: 400\">Post several days beforehand so people have a better chance of seeing it.<\/span><\/li>\n<\/ul>\n<\/li>\n<li><span style=\"font-weight: 400\"> Need a last-minute or day-before reminder? <\/span>\n<ul>\n<li><span style=\"font-weight: 400\">Post your reminder as a Story, and your followers will see your content above their feed.\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<li><span style=\"font-weight: 400\"> Always make sure to include specific dates, and times avoid confusion.<\/span>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Instagram varies what posts show up in the timeline &#8211; they are not always shown chronologically to your followers. It&#8217;s best to include the actual date in your post.<\/span>\n<ul>\n<li style=\"font-weight: 400\"><em><span style=\"font-weight: 400\">Don&#8217;t write: \u201ctomorrow at 5 pm&#8221; <\/span><\/em><\/li>\n<li style=\"font-weight: 400\"><em><span style=\"font-weight: 400\">Do write: \u201ctomorrow, September 1 at 5 pm\u201d<\/span><\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><b>SLEEK POSTS<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400\"> Tag multiple accounts in your post or Reel instead of listing the accounts out in the caption. It\u2019s easier to read. <\/span>\n<ul>\n<li><span style=\"font-weight: 400\">This also provides you with the value of increasing your potential reach. <\/span><\/li>\n<li><span style=\"font-weight: 400\">When you tag an account in your post or Reel, your post will show up on their profile in their &#8220;tagged&#8221; content feed.<\/span><\/li>\n<\/ul>\n<\/li>\n<li><span style=\"font-weight: 400\"> List hashtags at the end.<\/span><\/li>\n<li><span style=\"font-weight: 400\"><span style=\"text-decoration: underline\"> Never include website links in captions<\/span> for posts or Reels \u2013 users cannot click on the link in a caption. <\/span>\n<ul>\n<li><span style=\"font-weight: 400\">Need to provide a link? Here are some ways to provide a link to your audience.<\/span>\n<ul>\n<li><span style=\"font-weight: 400\">Share the post\/Reel to your Story and use the Link sticker to send people to a website. <\/span><\/li>\n<li><span style=\"font-weight: 400\">Say \u201clink in bio&#8221; &#8211; just make sure to add it as 1 of the 5 website links you can add in your profile&#8217;s bio section.<\/span><\/li>\n<li><span style=\"font-weight: 400\">Send a clickable link in a DM. <\/span>\n<ul>\n<li><span style=\"font-weight: 400\">Just copy and paste the link into a direct message to the person asking for it. <\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li><span style=\"font-weight: 400\">While real photos or videos work best, if you need to use a designed image, &#8220;flyers&#8221; need to be redesigned for social media use and maintain College branding standards.\u00a0<\/span>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Work with the Office of Marketing to design the social media visuals that you\u2019ll need for your posts. <\/span>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Start the process by filling out their job request form with advanced notice: <a href=\"https:\/\/www.ramapo.edu\/project-request\/creative-brief-form\/\">ramapo.edu\/project-request\/creative-brief-form\/<\/a><\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">If you must design it on your own, please consult <\/span><a href=\"https:\/\/www.ramapo.edu\/social-media\/graphic-design-tips-for-social-media\/\"><span style=\"font-weight: 400\">ramapo.edu\/social-media\/graphic-design-tips-for-social-media\/<\/span><\/a><span style=\"font-weight: 400\"> for graphic design tips and tricks.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Short and sweet is best &#8211; get to the point so there image is not overloaded with text. <\/span>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Include the basic info (event title, date, time, location, etc) on the visual and then include the more specific info (expanded context, event specifics, etc) in the caption. Also make sure to use the alt text feature to provide information about the visual in the appropriate location.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">This will make your post more engaging and ensure accessibility standards are met (please see the <\/span><b>ACCESSIBILITY<\/b><span style=\"font-weight: 400\"> section).<\/span><\/li>\n<\/ul>\n<p><b>PHOTOGRAPHY AND SOURCING PHOTOS<\/b><\/p>\n<ul>\n<li><span style=\"color: #333333\">The core of Instagram is about sharing great, engaging photography\/videography and \u201cthumb-stopping\u201d content. You want people to stop scrolling when they come across your content. <\/span>\n<ul>\n<li><span style=\"color: #333333\">Use real photos in your posts. It is best to brainstorm photos that can be evergreen for your posts and then build a photo bank to use year-round.<\/span><\/li>\n<\/ul>\n<\/li>\n<li><span style=\"color: #333333\">Take photos on smart devices or request photography coverage from the Office of Marketing, but please do so with advanced notice: <\/span><a href=\"https:\/\/www.ramapo.edu\/project-request\/creative-brief-form\/\">ramapo.edu\/project-request\/creative-brief-form\/<\/a><\/li>\n<li>Work your network! You can always source user-generated content (UGC) by asking your followers (students, employees, staff, faculty) to provide you with photos. Just be mindful of providing guidelines so that you receive photos that are appropriate for your account\/department\/club, and are of good quality (not blurry\/pixelated).<\/li>\n<li><span style=\"font-weight: 400\">Not sure a photo you have will work? Just ask us!<\/span><\/li>\n<\/ul>\n<p><b>INSTAGRAM STORIES<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400\"> Instagram Stories promote engagement. You can use different tools to pose questions and gather answers, ask a poll, use fun animated gifs, and additional sticker options.<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Use the link sticker to send people to websites instead of adding a link in the text sticker.<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Search keywords such as \u201cRCNJ\u201d or \u201cramapocollege\u201d or \u201cRamapo\u201d on the sticker page to use RCNJ-specific gifs and stickers.<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Stories are useful to utilize when information may not be appropriate or successful as a feed post on your page. <\/span>\n<ul>\n<li><span style=\"font-weight: 400\">For example, if you want to post about an upcoming club meeting, it may not be a valuable feed post but it\u2019s a helpful reminder as a Story post. <\/span><\/li>\n<li><span style=\"font-weight: 400\">The Story is also useful when you have multiple things to post about in one day. By using the story feature, you don\u2019t over-post your feed.<\/span><\/li>\n<\/ul>\n<\/li>\n<li><span style=\"font-weight: 400\"> Stories only last 24 hours, so be smart about what you post!<\/span>\n<ul>\n<li>If you want to make them live longer, add them to a Highlight so they stay on your profile &#8211;\u00a0 you can create different Highlights to &#8220;save&#8221; different themed-Stories or topics.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><b>NEW CAMPAIGNS\/IDEAS<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400\"> New ideas are great, and it is important to keep up with appropriate trends to promote follower engagement.<\/span><\/li>\n<li><span style=\"font-weight: 400\"> When you have a new idea, it is important to meet with the Social Media Strategist and the Social Media Team to ensure success, and to keep us in the loop.<\/span><\/li>\n<\/ul>\n<p><b>PROFILE TIPS<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400\"> Your profile is the centerpiece of your Instagram strategy. Make sure your bio has the most relevant, up-to-date information that all of your followers need to know (office location, contact information, etc).<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Tag @ramapocollegenj in your bio to connect your followers with the College account.<\/span><\/li>\n<li><span style=\"font-weight: 400\">Make sure to add a webpage. You can link to your ramapo.edu page, an Archway account, event sign-up website, etc.\u00a0 If you decide to utilize a link in your bio, make sure that the link is updated and maintained.<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Use a profile photo that is relevant and tells your followers who you are. <\/span>\n<ul>\n<li><span style=\"font-weight: 400\">We recommend working with the Office of Marketing for assistance with profile icon design and branding standards. <a href=\"https:\/\/www.ramapo.edu\/project-request\/creative-brief-form\/\">ramapo.edu\/project-request\/creative-brief-form\/<\/a><\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><b>ACCESSIBILITY<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400\"> Being accessible means that anyone, regardless of ability, can access and engage with your content.<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Utilize the Alternative Text (alt text) feature to allow those with visual impairments to utilize screen readers and access your content (it\u2019s also known as an image description, and not to be confused with a caption).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Be descriptive but concise when writing alt text so that your followers can be as engaged as possible.<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Utilize Camel Case for hashtags with multiple words to make them easier to read and accessible for screen readers.\u00a0<\/span>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">For example: Use #RamapoCollege and not #ramapocollege<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Other examples: Use #RamapoAlumni, #WeAreRCNJ, #HomeSweetPo<\/span><\/li>\n<\/ul>\n<\/li>\n<li>Add captions to videos that have people speaking (whether on-screen or voice overs). You can add captions in Instagram and TikTok that are editable (make sure &#8220;Ramapo&#8221; and people&#8217;s names are spelled correctly!). If you need help, please let us know &#8211; we&#8217;d be happy to demo!\n<ul>\n<li>Do not use auto-captions &#8211; they always spell something wrong or write people&#8217;s names wrong!<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><b>BECOME RECOGNIZED BY THE COLLEGE<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400\"> All officially recognized Ramapo-affiliated accounts are linked in the Social Media Directory: <\/span><a href=\"https:\/\/www.ramapo.edu\/social-media\/directory\/\"><span style=\"font-weight: 400\">ramapo.edu\/social-media\/directory\/<\/span><\/a><\/li>\n<li><span style=\"font-weight: 400\"> Don\u2019t see your club\/organization\/department\/office\/program in the Directory? <\/span>\n<ul>\n<li><span style=\"font-weight: 400\">Fill out the Social Media Application Form to get your account recognized by the College. <\/span><a href=\"https:\/\/www.ramapo.edu\/social-media\/social-media-application-form\/\"><span style=\"font-weight: 400\">ramapo.edu\/social-media\/social-media-application-form\/<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><b>QUESTIONS?<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400\"> Email: <a href=\"mailto:socialmedia@ramapo.edu\">socialmedia@ramapo.edu<\/a><\/span><\/li>\n<\/ul>\n<p style=\"text-align: right\"><em>Last updated: July 28, 2026<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A resource on how to use Instagram for an affiliated account of 秘密研究所 of New Jersey. SET YOUR POSTS UP FOR SUCCESS Keep content relatable to your audience and campus. Is your audience current students, prospective students, alumni, parents, faculty\/staff, local community and employers, or all or most of the above?\u00a0 Each regular post [&hellip;]<\/p>\n","protected":false},"author":461,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1796","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Post on Instagram Like a Pro - Social Media || 秘密研究所 of New Jersey<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ramapo.edu\/social-media\/how-to-post-on-instagram-like-a-pro\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Post on Instagram Like a Pro\" \/>\n<meta property=\"og:description\" content=\"A resource on how to use Instagram for an affiliated account of 秘密研究所 of New Jersey. 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