{"id":1785,"date":"2021-06-14T15:43:39","date_gmt":"2021-06-14T19:43:39","guid":{"rendered":"https:\/\/www.ramapo.edu\/social-media\/?page_id=1785"},"modified":"2026-07-28T11:26:57","modified_gmt":"2026-07-28T15:26:57","slug":"how-to-post-on-facebook-like-a-pro","status":"publish","type":"page","link":"https:\/\/www.ramapo.edu\/social-media\/how-to-post-on-facebook-like-a-pro\/","title":{"rendered":"How to Post on Facebook Like a Pro"},"content":{"rendered":"<h3>A resource on how to use Facebook for an affiliated account of 秘密研究所 of New Jersey.<\/h3>\n<p><b>FIGURE OUT WHAT YOU WANT TO SAY IN A POST<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400\"> Consider the demographics of your specific audience \u2013 what language do they understand, what are their daily schedules like, etc. Is your audience even on Facebook?<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Include date, time, and location when promoting an event. Always include a website link if there is one. If the event has a website link, keep the post short and let people find out more information by visiting the website.<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Are you posting a flyer to promote something? Or do you have a photo or visual that has been designed specifically for Facebook in mind? Your actual message can be tailored depending on what photo or visual you use. (Using a photo means you can use more descriptive words in the post; If you have a flyer, you can be more general.)<\/span><\/li>\n<\/ul>\n<p><b>TIMING IS A VERY IMPORTANT FACTOR<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400\"> Take into consideration what your audience is doing at the time you are going to post. Is it a time of day when most people are out of class\/work and scrolling on social media?<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Ask yourself, could this post potentially gain more traction by being posted earlier in the day, or is it better \u201cnews\u201d to post later?<\/span><\/li>\n<\/ul>\n<p><b>KEEP TRACK OF RESPONSES AND ENGAGEMENT<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400\"> The comments, likes, shares are important parts of engagement, so be sure to review and learn from their patterns. Also review the Insights section for more in-depth analytics.<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Keep in mind the times your most successful posts were published to tap into again.<\/span><\/li>\n<\/ul>\n<p><b>CROSS PROMOTING OTHER RAMAPO ACCOUNTS<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400\"> Try \u201cchecking in\u201d to places on campus to let your audience know about different programs and departments. <\/span>\n<ul>\n<li><span style=\"font-weight: 400\">If promoting an upcoming performance, you could check in to \u201cThe Berrie Center.\u201d <\/span><\/li>\n<li><span style=\"font-weight: 400\">If promoting an alumni event, you can check in to \u201cThe Ramapo Alumni Association.\u201d <\/span><\/li>\n<\/ul>\n<\/li>\n<li><span style=\"font-weight: 400\">Checking in only works if that department or unit\u2019s Facebook page lists a mailing address in the \u201cAbout\u201d section of its page.<\/span><\/li>\n<li><span style=\"font-weight: 400\">Talking about a unit that has a page? Tag the page within the caption of your post.<\/span><\/li>\n<\/ul>\n<p><b>PROFILE TIPS<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400\"> Make sure your profile has the most relevant, up-to-date information that all of your followers need to know (office location, contact information, etc).<\/span><\/li>\n<li><span style=\"font-weight: 400\"> You can link a web page or Archway account in your profile. If you decide to utilize a link in your bio, make sure that the link is updated and maintained.<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Use a profile photo and header that is relevant and tells your followers who you are. We recommend working with the Office of Marketing for assistance with profile icon design and branding standards. <a href=\"https:\/\/www.ramapo.edu\/project-request\/creative-brief-form\/\">ramapo.edu\/project-request\/creative-brief-form\/<\/a><\/span><\/li>\n<\/ul>\n<p><b>ACCESSIBILITY<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400\"> Being accessible means that anyone, regardless of ability, can access and engage with your content.<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Utilize the Alternative Text (Alt. Text) feature when posting with a visual to allow those with visual impairments to utilize screen readers and access your content (it\u2019s also known as an image description, and not to be confused with a caption).<\/span>\n<ul>\n<li><span style=\"font-weight: 400\">You can access this by clicking &#8220;Edit&#8221; on a photo before posting it.\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Be descriptive but concise when writing Alt. Text so that your followers can be as engaged as possible.<\/span><\/li>\n<\/ul>\n<p><b>BECOME RECOGNIZED BY THE COLLEGE<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400\"> All officially recognized Ramapo-affiliated accounts are linked in the Social Media Directory: <\/span><a href=\"https:\/\/www.ramapo.edu\/social-media\/directory\/\"><span style=\"font-weight: 400\">ramapo.edu\/social-media\/directory\/<\/span><\/a><\/li>\n<li><span style=\"font-weight: 400\"> Don\u2019t see your club\/organization\/department\/office\/program in the Directory? Fill out the Social Media Application Form to get your account recognized by the College. <\/span><a href=\"https:\/\/www.ramapo.edu\/social-media\/social-media-application-form\/\"><span style=\"font-weight: 400\">ramapo.edu\/social-media\/social-media-application-form\/<\/span><\/a><\/li>\n<\/ul>\n<p><b>VISUALS\/PHOTOGRAPHY<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400\">While using real photographs or edited videos is preferable, if you need to use graphics or designed visuals, they need to be designed for social media use and maintain College branding standards.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">We recommend you work with the Office of Marketing to design the social media visuals that you\u2019ll need for your posts. Start the process by filling out our job request form: <a href=\"https:\/\/www.ramapo.edu\/project-request\/creative-brief-form\/\">ramapo.edu\/project-request\/creative-brief-form\/<\/a><\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">If you must design it on your own, please consult <\/span><a href=\"https:\/\/www.ramapo.edu\/social-media\/graphic-design-tips-for-social-media\/\"><span style=\"font-weight: 400\">ramapo.edu\/social-media\/graphic-design-tips-for-social-media\/<\/span><\/a><span style=\"font-weight: 400\"> for graphic design tips and tricks.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Less is more &#8211; get to the point. Include the basic info (event title, date, time, location, etc) from the flyer into the visual and then include the more specific info (expanded context, event specifics, etc) in the caption. If it&#8217;s a reoccurring annual event, we will design a visual that only includes certain information so that you can use each year and update the information in the caption.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400\"> When using real photos, try brainstorming photo needs that can be evergreen for your posts and then build a photo bank to use year-round.<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Take photos on smart devices or request Marketing&#8217;s photography coverage. <\/span>\n<ul>\n<li><span style=\"font-weight: 400\">The College Photographer can provide coverage for various photo needs: growing your unit\/group\u2019s photo gallery, events, headshots, etc: <a href=\"https:\/\/www.ramapo.edu\/project-request\/creative-brief-form\/\">ramapo.edu\/project-request\/creative-brief-form\/<\/a><\/span><\/li>\n<\/ul>\n<\/li>\n<li><span style=\"font-weight: 400\"> You can request quality photos from Marketing&#8217;s photo bank: <a href=\"marketing@ramapo.edu\">marketing@ramapo.edu<\/a><\/span><\/li>\n<\/ul>\n<p><strong>ADDITIONAL BEST PRACTICES<\/strong><\/p>\n<ul>\n<li>Stay up-to-date with Facebook&#8217;s recommendations here: <a href=\"https:\/\/www.facebook.com\/business\/help\/134641900522571\">https:\/\/www.facebook.com\/business\/help\/134641900522571<\/a><\/li>\n<\/ul>\n<p><b>QUESTIONS?<\/b><\/p>\n<p><span style=\"font-weight: 400\">\u2022 Email <\/span><a href=\"mailto:socialmedia@ramapo.edu\"><span style=\"font-weight: 400\">socialmedia@ramapo.edu<\/span><\/a><\/p>\n<p style=\"text-align: right\"><em>Last updated: July 28, 2026<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A resource on how to use Facebook for an affiliated account of 秘密研究所 of New Jersey. FIGURE OUT WHAT YOU WANT TO SAY IN A POST Consider the demographics of your specific audience \u2013 what language do they understand, what are their daily schedules like, etc. Is your audience even on Facebook? Include date, [&hellip;]<\/p>\n","protected":false},"author":461,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1785","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Post on Facebook Like a Pro - Social Media || 秘密研究所 of New Jersey<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ramapo.edu\/social-media\/how-to-post-on-facebook-like-a-pro\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Post on Facebook Like a Pro\" \/>\n<meta property=\"og:description\" content=\"A resource on how to use Facebook for an affiliated account of 秘密研究所 of New Jersey. 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