How to Post on Facebook Like a Pro

FIGURE OUT WHAT YOU WANT TO SAY IN A POST

Consider the demographics of your specific audience 鈥� what language do they understand, what are their daily schedules like, etc. Is your audience even on Facebook?
Include date, time, and location when promoting an event. Always include a website link if there is one. If the event has a website link, keep the post short and let people find out more information by visiting the website.
Are you posting a flyer to promote something? Or do you have a photo or visual that has been designed specifically for Facebook in mind? Your actual message can be tailored depending on what photo or visual you use. (Using a photo means you can use more descriptive words in the post; If you have a flyer, you can be more general.)

TIMING IS A VERY IMPORTANT FACTOR

Take into consideration what your audience is doing at the time you are going to post. Is it a time of day when most people are out of class/work and scrolling on social media?
Ask yourself, could this post potentially gain more traction by being posted earlier in the day, or is it better 鈥渘ews鈥� to post later?

KEEP TRACK OF RESPONSES AND ENGAGEMENT

The comments, likes, shares are important parts of engagement, so be sure to review and learn from their patterns. Also review the Insights section for more in-depth analytics.
Keep in mind the times your most successful posts were published to tap into again.

CROSS PROMOTING OTHER RAMAPO ACCOUNTS

Try 鈥渃hecking in鈥� to places on campus to let your audience know about different programs and departments.
- If promoting an upcoming performance, you could check in to 鈥淭he Berrie Center.鈥�
- If promoting an alumni event, you can check in to 鈥淭he Ramapo Alumni Association.鈥�
Checking in only works if that department or unit鈥檚 Facebook page lists a mailing address in the 鈥淎bout鈥� section of its page.
Talking about a unit that has a page? Tag the page within the caption of your post.

PROFILE TIPS

Make sure your profile has the most relevant, up-to-date information that all of your followers need to know (office location, contact information, etc).
You can link a web page or Archway account in your profile. If you decide to utilize a link in your bio, make sure that the link is updated and maintained.
Use a profile photo and header that is relevant and tells your followers who you are. We recommend working with the Office of Marketing for assistance with profile icon design and branding standards. ramapo.edu/project-request/creative-brief-form/

ACCESSIBILITY

Being accessible means that anyone, regardless of ability, can access and engage with your content.
Utilize the Alternative Text (Alt. Text) feature when posting with a visual to allow those with visual impairments to utilize screen readers and access your content (it鈥檚 also known as an image description, and not to be confused with a caption).
- You can access this by clicking “Edit” on a photo before posting it.聽
Be descriptive but concise when writing Alt. Text so that your followers can be as engaged as possible.

BECOME RECOGNIZED BY THE COLLEGE

All officially recognized Ramapo-affiliated accounts are linked in the Social Media Directory: ramapo.edu/social-media/directory/
Don鈥檛 see your club/organization/department/office/program in the Directory? Fill out the Social Media Application Form to get your account recognized by the College. ramapo.edu/social-media/social-media-application-form/

VISUALS/PHOTOGRAPHY

While using real photographs or edited videos is preferable, if you need to use graphics or designed visuals, they need to be designed for social media use and maintain College branding standards.聽
We recommend you work with the Office of Marketing to design the social media visuals that you鈥檒l need for your posts. Start the process by filling out our job request form: ramapo.edu/project-request/creative-brief-form/
If you must design it on your own, please consult ramapo.edu/social-media/graphic-design-tips-for-social-media/ for graphic design tips and tricks.
Less is more – get to the point. Include the basic info (event title, date, time, location, etc) from the flyer into the visual and then include the more specific info (expanded context, event specifics, etc) in the caption. If it’s a reoccurring annual event, we will design a visual that only includes certain information so that you can use each year and update the information in the caption.聽
When using real photos, try brainstorming photo needs that can be evergreen for your posts and then build a photo bank to use year-round.
Take photos on smart devices or request Marketing’s photography coverage.
- The College Photographer can provide coverage for various photo needs: growing your unit/group鈥檚 photo gallery, events, headshots, etc: ramapo.edu/project-request/creative-brief-form/
You can request quality photos from Marketing’s photo bank: marketing@ramapo.edu

ADDITIONAL BEST PRACTICES

QUESTIONS?

鈥� Email socialmedia@ramapo.edu

Last updated: July 28, 2026

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