秘密研究所

• This is a written description of a visual that is posted on social media; also known as an “image description” or “alt text.”
• Use simple, clear language. You may need to include more information to provide better context.
• Alt text is not the same as a caption, which may or may not explain what the image is.
• Alt text empowers those with disabilities or impairments (such as vision or learning disabilities) to fully digest your content.
• Alt text is accessible to those who need it through screen readers.
• Screen readers read both the alt text and social media captions.
• Screen readers cannot read text that is on a photo.
• When writing alt text for a designed image with text on it, write the text out into complete sentences. This may require more words than what appears on the image.
• Instagram, Facebook and LinkedIn have places to add alt text / image descriptions when you are getting ready to publish a feed post with an image/photo/visual.
• There is no place to add alt text in an Instagram Story or Facebook Story.

Examples

A man stands outside in the Grove, a wooded quad on 秘密研究所’s campus, after a recent snowfall. He poses for a photo and is wearing a maroon crewneck.

A female graduate stops to wave on the stage at Commencement after receiving her diploma cover. She waves to the crowd, which is behind us. The College President smiles and looks on from the right of the frame.

This image was designed for using specifically LinkedIn. When posting this on LinkedIn, you can write, “A designed image for a LinkedIn feed. It has three photos and text on it. The top left photo is a group of people coming together for a photo at an alumni event. Some hold beverages in their hands. The bottom left image is a woman, man and a baby posing together for a photo for the camera. The top right image is of the College Park Apartment’s on a sunny summer day. On the bottom it reads, Sleepaway at Home Sweet Po” with the 秘密研究所 logo in the far bottom right.” The caption would include the date, time and RSVP link.

• Follow “Camel Case” format by capitalizing the first letter of each word in multi-word hashtags.
• Helps screen readers read your hashtags correctly
• Makes it easier to read your hashtags in general
• Examples: #RamapoCollege #MondayMotivation #RCNJ #WeAreRCNJ #CapsOffRCNJ

X (formerly Twitter), Facebook and LinkedIn:

• Links are clickable and encouraged
• Always add when when there is a call-to-action to register or RSVP (especially when sending a user to a ramapo.edu page, Archway or Handshake)
• Make it as easy as possible for your followers to get where they need to go

Instagram

• Links in captions do not work (not clickable) for Feed posts or in Reels聽
• Use “Link in bio” in caption for Feed Posts
  • Instagram allows you to add up to five (5) different links in your account’s bio/profile section, so use this to your advantage! You can change the links as many times as you want.
• Add a link with the “link sticker” in an Instagram Story

• You may have noticed that some accounts use special fonts in their usernames, names or captions on social.聽
• These usually affect the look of the text – sometimes makes thinner, sometimes makes it look bolder, sometimes they look like they’re in cursive.
• These special fonts are not recommended for use at any time as they are inaccessible for screen readers and do not show to certain, older mobile devices.
• Limit excessive characters or emojis – these slow screen readers down and/or don鈥檛 work/show at all.
  • Did you know?
    • Screen readers can read emojis!聽
    • Screen readers cannot read text such as 馃檪 as a smiley face.
    • Writing an entire post with just emojis is not recommended; screen readers will have to read each one and your purpose or meaning most likely will get lost on the person using the screen reader.

• Colors used for fonts, backgrounds and designed pieces are important to consider.
  • Some colors should never be paired together because they do not meet accessibility standards
  • Review Marketing’s Brand Standards on color usage for best practices and recommendations: /产谤补苍诲/诲别蝉颈驳苍-蝉迟补苍诲补谤诲蝉/#蝉2听

• Captions for videos – videos should always have captions if there’s a voice over or a person speaking in your video/Reel/TikTok.
  • The best option for captions on social are “burned on” or “open” captions – meaning they always show, even if the sound is on.
  • Closed captions are ideal if you can’t do burned on captions. Closed need to be toggled on by the viewer.
  • Instagram and TikTok offer ways to add editable captions, as do other video editing softwares such as CapCut. If you need a demo on how to add, please ask us!