{"id":1371,"date":"2013-07-24T07:03:15","date_gmt":"2013-07-24T11:03:15","guid":{"rendered":"http:\/\/www.ramapo.edu\/catalog-2013-2014\/asb\/busadmin-mktg\/"},"modified":"2023-11-03T16:09:48","modified_gmt":"2023-11-03T20:09:48","slug":"mktg","status":"publish","type":"page","link":"https:\/\/www.ramapo.edu\/catalog-2023-2024\/asb\/mktg\/","title":{"rendered":"Marketing (B.S.)"},"content":{"rendered":"<div style=\"float: right\"><a class=\"redButton button btn\" href=\"https:\/\/www.ramapo.edu\/mygraduationplan\/\">Four Year Plan<\/a><\/div>\n<h4>Website: <a href=\"https:\/\/www.ramapo.edu\/asb\/\"> Anisfield School of Business<\/a><\/h4>\n<div class=\"facultyTable\"><div class=\"row colSet\"><br \/>\n<div class=\"sColumn col-sm-12 col-md-12 \"><\/p>\n<h4 class=\"convenerListing\">Convener:<\/h4>\n<ul>\n<li><a href=\"https:\/\/www.ramapo.edu\/asb\/faculty\/christina-chung\/\">Christina Chung<\/a><\/li>\n<\/ul>\n<\/div>\n\n<div class=\"sColumn col-sm-12 col-md-12 \">\n<h4 class=\"facultyListing\">Faculty:<\/h4>\n<ul>\n<li><a href=\"https:\/\/www.ramapo.edu\/asb\/faculty\/desislava-budeva\/\">Desislava Budeva<\/a><\/li>\n<li><a href=\"https:\/\/www.ramapo.edu\/asb\/faculty\/christina-chung\/\">Christina Chung<\/a><\/li>\n<li><a href=\"https:\/\/www.ramapo.edu\/asb\/faculty\/patti-mandel\/\">Patti Mandel<\/a><\/li>\n<\/ul>\n<\/div>\n\n<div class=\"sColumn col-sm-12 col-md-12 \">\n<h4 class=\"facultyListingColTwo\">Faculty:<\/h4>\n<ul>\n<li><a href=\"https:\/\/www.ramapo.edu\/asb\/faculty\/ed-petkus\/\">Ed Petkus<\/a><\/li>\n<li><a href=\"https:\/\/www.ramapo.edu\/asb\/faculty\/kathryn-zeno\/\">Kathryn Zeno<\/a><\/li>\n<\/ul>\n<p>Current as of June 2023<\/p>\n<\/div>\n\n<\/div>\n<\/div>\n<div class=\"collapsableContent\" tabindex=\"0\"><div class=\"collapsableTitle\"><span class=\"fa-stack\"><i class=\"fa fa-circle fa-stack-2x\"><\/i><i class=\"fa fa-chevron-down fa-stack-1x fa-inverse\"><\/i><i class=\"fa fa-chevron-up fa-stack-1x fa-inverse\"><\/i><\/span> About the Major<\/div><div class=\"c_content\">\n<p>The Marketing Program provides students with a solid foundation in marketing theory, marketing communication, consumer behavior, marketing research, and marketing strategy.\u00a0 In addition, the program offers specialized elective courses in topics such as internet marketing, entrepreneurship, international marketing, new product development, and more.\u00a0 Hands-on learning experiences throughout the curriculum allow students to develop and apply creative skills and analytical thinking, with an emphasis on social responsibility and ethical decision-making.<\/p>\n<p>The Program prepares students to enter a variety of marketing-related careers, such as digital marketing, social media marketing, sales, advertising, media planning, brand management, and market research, and graduate school.<\/p>\n<\/div><\/div>\n<div class=\"collapsableContent\" tabindex=\"0\"><div class=\"collapsableTitle\"><span class=\"fa-stack\"><i class=\"fa fa-circle fa-stack-2x\"><\/i><i class=\"fa fa-chevron-down fa-stack-1x fa-inverse\"><\/i><i class=\"fa fa-chevron-up fa-stack-1x fa-inverse\"><\/i><\/span>Outcomes for the Major<\/div><div class=\"c_content\">\n<p><strong>Goal 1: Communication:<\/strong>\u00a0Our students will demonstrate effective oral and written communication using appropriate current technology.<\/p>\n<p style=\"padding-left: 40px\"><strong>Outcome 1:<\/strong>\u00a0Students will deliver well prepared oral presentations.<\/p>\n<p style=\"padding-left: 40px\"><strong>Outcome 2:<\/strong>\u00a0Students will compose well written business documents.<\/p>\n<p><strong>Goal 2: Ethics:<\/strong>\u00a0Our students will consider the moral implications of business actions and processes, and propose ethically sound solutions.<\/p>\n<p style=\"padding-left: 40px\"><strong>Outcome 1:<\/strong>\u00a0Students will detect ethical dilemmas and offer potential alternatives and solutions.<\/p>\n<p><strong>Goal 3: Foundation:<\/strong> Our students will have a broad-based knowledge in the functional areas of business.<\/p>\n<p style=\"padding-left: 30px\"><strong>Outcome 1:<\/strong> Students will comprehend principles and practices in key business disciplines.<\/p>\n<p><strong>Goal 4: Perspectives:<\/strong> Our students will consider diverse points of view and apply them towards issue resolution.<\/p>\n<p style=\"padding-left: 30px\"><strong>Outcome 1:<\/strong> Students will be able to identify and analyze different points of view when seeking to resolve business-related issues.<\/p>\n<p><strong>Goal 5: Reasoning:<\/strong> Our students will be critical thinkers and decision makers able to use qualitative and quantitative methods.<\/p>\n<p style=\"padding-left: 30px\"><strong>Outcome 1:<\/strong> Students will be able to identify and analyze problems and opportunities, generate alternatives, and recognize appropriate solutions.<\/p>\n<p><strong>Goal 6: Comprehensive Knowledge in the Discipline:<\/strong> Integration: Our marketing students will apply a systematic approach and operate cross-functionally.<\/p>\n<p style=\"padding-left: 30px\"><strong>Outcome 1:<\/strong> Our marketing students will be able to integratively apply consumer behavior, marketing communication, and market research concepts in developing a marketing plan.<\/p>\n<p><strong>Goal 7:\u00a0 Specialized Knowledge in the Discipline<\/strong><\/p>\n<p style=\"padding-left: 30px\"><strong>Outcome 1:\u00a0<\/strong> Students will apply the specific knowledge gained in marketing elective coursework in the development of a marketing plan.<\/p>\n<\/div><\/div>\n<div class=\"collapsableContent\" tabindex=\"0\"><div class=\"collapsableTitle\"><span class=\"fa-stack\"><i class=\"fa fa-circle fa-stack-2x\"><\/i><i class=\"fa fa-chevron-down fa-stack-1x fa-inverse\"><\/i><i class=\"fa fa-chevron-up fa-stack-1x fa-inverse\"><\/i><\/span> Requirements of the Major<\/div><div class=\"c_content\">\n<ol>\n<li>Transfer students who have 48 or more credits accepted at the time of transfer are waived from the courses marked with a <strong><strong>(W)<\/strong> <\/strong> below. Waivers do not apply to Major Requirements.<\/li>\n<li>Double counting between General Education, School Core, and Major may be possible.\u00a0 Check with your advisor to see if any apply.<\/li>\n<li>Writing Intensive Requirement (two general education courses and participation in the ASB Business Writing Across the Curriculum (BWAC) program):\u00a0 two writing intensive courses in the general education curriculum are required: Critical Reading and Writing II and Studies in the Arts and Humanities; the rest of the Writing Intensive Requirement is met by participation in the ASB BWAC program.<\/li>\n<li>Not all courses are offered each semester. \u00a0Please check the current Schedule of Classes for semester course offerings.<\/li>\n<li>The Career Pathways Program requirements must be completed prior to graduation.\u00a0 Visit the\u00a0Cahill Career Center\/ASB Office.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<div class=\"courseTable\">\n<ul>\n<li class=\"majorTableHeading\">Subject &amp; Course # &#8211; Title &amp; Course Description<\/li>\n<li class=\"majorTableSubHeading\">GENERAL EDUCATION REQUIREMENTS<\/li>\n<li><strong>REQUIRED &#8211;\u00a0<\/strong><a id=\"69e20abf4ea39\" href=\"https:\/\/catalog.ramapo.edu\/courses\/CRWT102\" target=\"_blank\">CRWT 102 - CRITICAL READING AND WRITING II<\/a><\/li>\n<li><strong>SELECT ONE &#8211;\u00a0<\/strong><a id=\"69e20abf4ecc0\" href=\"https:\/\/catalog.ramapo.edu\/courses\/INTD101\" target=\"_blank\">INTD 101 - FIRST YEAR SEMINAR<\/a> <strong>OR<\/strong><\/li>\n<li><a id=\"69e20abf4eeca\" href=\"https:\/\/catalog.ramapo.edu\/courses\/HNRS101\" target=\"_blank\">HNRS 101 - HONORS FIRST YEAR SEMINAR<\/a> *<\/li>\n<li><strong>SELECT ONE &#8211;\u00a0<\/strong><a id=\"69e20abf4f0e0\" href=\"https:\/\/catalog.ramapo.edu\/courses\/AIID201\" target=\"_blank\">AIID 201 - STUDIES IN THE ARTS & HUMANITIES<\/a>\u00a0<strong>OR<\/strong>\u00a0<strong>(W)<\/strong><\/li>\n<li><a id=\"69e20abf4f2e3\" href=\"https:\/\/catalog.ramapo.edu\/courses\/HNRS201\" target=\"_blank\">HNRS 201 - HONORS STUDIES IN THE ARTS & HUMANITIES<\/a> *<\/li>\n<li><strong>SELECT ONE &#8211;\u00a0<\/strong><a id=\"69e20abf4f569\" href=\"https:\/\/catalog.ramapo.edu\/courses\/SOSC110\" target=\"_blank\">SOSC 110 - SOCIAL SCIENCE INQUIRY<\/a><strong> OR <\/strong><strong>(W)<\/strong><\/li>\n<li><a id=\"69e20abf4f7d4\" href=\"https:\/\/catalog.ramapo.edu\/courses\/HNRS110\" target=\"_blank\">HNRS 110 - HONORS SOCIAL SCIENCE INQUIRY<\/a> *<\/li>\n<li><strong>SELECT ONE &#8211; <\/strong> <strong>(W)<\/strong> <a id=\"69e20abf4f800\" href=\"https:\/\/catalog.ramapo.edu\/courses\/\" target=\"_blank\">  - HISTORICAL PERSPECTIVES CATEGORY<\/a><\/li>\n<li><strong>SELECT ONE &#8211;\u00a0<\/strong><strong>(W)\u00a0<\/strong><strong>\u00a0<\/strong><a id=\"69e20abf4f81d\" href=\"https:\/\/catalog.ramapo.edu\/courses\/\" target=\"_blank\">  - GLOBAL AWARENESS CATEGORY<\/a> *<\/li>\n<li><strong>SELECT ONE &#8211; <\/strong> <a id=\"69e20abf4f836\" href=\"https:\/\/catalog.ramapo.edu\/courses\/\" target=\"_blank\">  - QUANTITATIVE REASONING CATEGORY<\/a><\/li>\n<li><strong>SELECT ONE &#8211; <\/strong><a id=\"69e20abf4f84d\" href=\"https:\/\/catalog.ramapo.edu\/courses\/\" target=\"_blank\">  - SCIENTIFIC REASONING CATEGORY<\/a><\/li>\n<li><strong>SELECT TWO &#8211; DISTRIBUTION CATEGORY (One course must be outside of school)<\/strong>\n<ul>\n<li>\u00a0 \u00a0 \u00a0 \u00a0&#8211;\u00a0 \u00a0<a id=\"69e20abf4f863\" href=\"https:\/\/catalog.ramapo.edu\/courses\/\" target=\"_blank\">  - CULTURE AND CREATIVITY CATEGORY<\/a><\/li>\n<li>\u00a0 \u00a0 \u00a0 \u00a0&#8211;\u00a0 \u00a0<a id=\"69e20abf4f87a\" href=\"https:\/\/catalog.ramapo.edu\/courses\/\" target=\"_blank\">  - SYSTEMS, SUSTAINABILITY &amp;      SOCIETY CATEGORY<\/a><\/li>\n<li>\u00a0 \u00a0 \u00a0 \u00a0&#8211;\u00a0 \u00a0<a id=\"69e20abf4f894\" href=\"https:\/\/catalog.ramapo.edu\/courses\/\" target=\"_blank\">  - VALUES AND ETHICS CATEGORY<\/a> *<\/li>\n<\/ul>\n<\/li>\n<li>* Students in the College Honors Program must take the HNRS course options.<\/li>\n<li class=\"majorTableSubHeading\">ANISFIELD SCHOOL OF BUSINESS FOUNDATION REQUIREMENT<\/li>\n<li><strong>QUANTITATIVE REASONING COURSE: \u00a0SELECT ONE<\/strong><\/li>\n<li><a id=\"69e20abf4faa8\" href=\"https:\/\/catalog.ramapo.edu\/courses\/MATH108\" target=\"_blank\">MATH 108 - ELEMENTARY PROBABILITY AND STATISTICS<\/a><\/li>\n<li><a id=\"69e20abf4fd36\" href=\"https:\/\/catalog.ramapo.edu\/courses\/MATH110\" target=\"_blank\">MATH 110 - PRECALCULUS<\/a><\/li>\n<li><a id=\"69e20abf4ff97\" href=\"https:\/\/catalog.ramapo.edu\/courses\/MATH121\" target=\"_blank\">MATH 121 - CALCULUS I<\/a><\/li>\n<li class=\"majorTableSubHeading\">ANISFIELD SCHOOL OF BUSINESS CORE REQUIREMENTS<\/li>\n<li><a id=\"69e20abf50212\" href=\"https:\/\/catalog.ramapo.edu\/courses\/ACCT221\" target=\"_blank\">ACCT 221 - PRINCIPLES OF FINANCIAL ACCOUNTING<\/a><\/li>\n<li><a id=\"69e20abf5045f\" href=\"https:\/\/catalog.ramapo.edu\/courses\/ACCT222\" target=\"_blank\">ACCT 222 - PRINCIPLES OF MANAGERIAL ACCOUNTING<\/a><\/li>\n<li><a id=\"69e20abf5066b\" href=\"https:\/\/catalog.ramapo.edu\/courses\/BADM223\" target=\"_blank\">BADM 223 - BUSINESS LAW I<\/a><\/li>\n<li><a id=\"69e20abf5089b\" href=\"https:\/\/catalog.ramapo.edu\/courses\/BADM225\" target=\"_blank\">BADM 225 - MANAGEMENT STATISTICS<\/a><\/li>\n<li><a id=\"69e20abf50ad4\" href=\"https:\/\/catalog.ramapo.edu\/courses\/BADM495\" target=\"_blank\">BADM 495 - STRATEGIC MANAGEMENT<\/a><\/li>\n<li><a id=\"69e20abf50d4b\" href=\"https:\/\/catalog.ramapo.edu\/courses\/ECON101\" target=\"_blank\">ECON 101 - MICROECONOMICS<\/a><\/li>\n<li><a id=\"69e20abf50f65\" href=\"https:\/\/catalog.ramapo.edu\/courses\/ECON102\" target=\"_blank\">ECON 102 - INTRODUCTION TO MACROECONOMICS<\/a><\/li>\n<li><a id=\"69e20abf51196\" href=\"https:\/\/catalog.ramapo.edu\/courses\/FINC301\" target=\"_blank\">FINC 301 - CORPORATE FINANCE I<\/a><\/li>\n<li><a id=\"69e20abf51397\" href=\"https:\/\/catalog.ramapo.edu\/courses\/INFO224\" target=\"_blank\">INFO 224 - PRINCIPLES OF INFORMATION TECHNOLOGY<\/a><\/li>\n<li><a id=\"69e20abf515b0\" href=\"https:\/\/catalog.ramapo.edu\/courses\/MGMT302\" target=\"_blank\">MGMT 302 - MANAGING ORGANIZATIONAL BEHAVIOR<\/a><\/li>\n<li><a id=\"69e20abf517d9\" href=\"https:\/\/catalog.ramapo.edu\/courses\/MGMT370\" target=\"_blank\">MGMT 370 - OPERATIONS MANAGEMENT<\/a><\/li>\n<li><a id=\"69e20abf51a40\" href=\"https:\/\/catalog.ramapo.edu\/courses\/MKTG290\" target=\"_blank\">MKTG 290 - MARKETING PRINCIPLES AND PRACTICES<\/a><\/li>\n<li><strong>INTERNATIONAL CATEGORY: \u00a0SELECT ONE<\/strong><\/li>\n<li><a id=\"69e20abf51c55\" href=\"https:\/\/catalog.ramapo.edu\/courses\/ECON323\" target=\"_blank\">ECON 323 - COMPARATIVE ECONOMIC SYSTEMS<\/a><\/li>\n<li><a id=\"69e20abf51e8d\" href=\"https:\/\/catalog.ramapo.edu\/courses\/ECON325\" target=\"_blank\">ECON 325 - INTERNATIONAL ECONOMICS<\/a><\/li>\n<li><a id=\"69e20abf52092\" href=\"https:\/\/catalog.ramapo.edu\/courses\/IBUS326\" target=\"_blank\">IBUS 326 - FUNDAMENTALS OF INTERNATIONAL BUSINESS<\/a><\/li>\n<li><a id=\"69e20abf522e8\" href=\"https:\/\/catalog.ramapo.edu\/courses\/IBUS305\" target=\"_blank\">IBUS 305 - POLITICS OF INTERNATIONAL INVESTMENT<\/a><\/li>\n<li><a id=\"69e20abf5259a\" href=\"https:\/\/catalog.ramapo.edu\/courses\/IBUS321\" target=\"_blank\">IBUS 321 - CHINA AND OTHER BUSINESS ENVIRONMENTS IN ASIA<\/a><\/li>\n<li><a id=\"69e20abf52804\" href=\"https:\/\/catalog.ramapo.edu\/courses\/IBUS335\" target=\"_blank\">IBUS 335 - DOING BUSINESS IN LATIN AMERICA<\/a><\/li>\n<li><a id=\"69e20abf52b30\" href=\"https:\/\/catalog.ramapo.edu\/courses\/IBUS336\" target=\"_blank\">IBUS 336 - DOING BUSINESS IN AFRICA<\/a><\/li>\n<li><a id=\"69e20abf52d52\" href=\"https:\/\/catalog.ramapo.edu\/courses\/IBUS340\" target=\"_blank\">IBUS 340 - EUROPEAN BUSINESS COMMUNITY<\/a><\/li>\n<li><strong>ETHICS CATEGORY: \u00a0SELECT ONE<\/strong><\/li>\n<li><a id=\"69e20abf52f66\" href=\"https:\/\/catalog.ramapo.edu\/courses\/BADM301\" target=\"_blank\">BADM 301 - ETHICS IN BUSINESS<\/a><\/li>\n<li><a id=\"69e20abf53187\" href=\"https:\/\/catalog.ramapo.edu\/courses\/INFO315\" target=\"_blank\">INFO 315 - COMPUTER LAW AND ETHICS<\/a><\/li>\n<li class=\"majorTableSubHeading\">MARKETING MAJOR REQUIREMENTS<\/li>\n<li><strong>REQUIRED MARKETING COURSES:<\/strong><\/li>\n<li><a id=\"69e20abf5339e\" href=\"https:\/\/catalog.ramapo.edu\/courses\/MKTG310\" target=\"_blank\">MKTG 310 - CONSUMER BEHAVIOR<\/a><\/li>\n<li><a id=\"69e20abf535f8\" href=\"https:\/\/catalog.ramapo.edu\/courses\/MKTG320\" target=\"_blank\">MKTG 320 - INTEGRATED MARKETING COMMUNICATION<\/a><\/li>\n<li><a id=\"69e20abf53839\" href=\"https:\/\/catalog.ramapo.edu\/courses\/MKTG330\" target=\"_blank\">MKTG 330 - MARKETING RESEARCH<\/a><\/li>\n<li><a id=\"69e20abf53a48\" href=\"https:\/\/catalog.ramapo.edu\/courses\/MKTG430\" target=\"_blank\">MKTG 430 - MARKETING MANAGEMENT<\/a><\/li>\n<li><strong><span style=\"color: #333333;line-height: 1.5em\">MARKETING ELECTIVES: \u00a0SELECT TWO\u00a0<\/span><\/strong><\/li>\n<li><a id=\"69e20abf53c54\" href=\"https:\/\/catalog.ramapo.edu\/courses\/MGMT321\" target=\"_blank\">MGMT 321 - ENTREPRENEURSHIP<\/a><\/li>\n<li><a id=\"69e20abf53e62\" href=\"https:\/\/catalog.ramapo.edu\/courses\/MKTG350\" target=\"_blank\">MKTG 350 - INTERNATIONAL MARKETING<\/a><\/li>\n<li><a id=\"69e20abf540b4\" href=\"https:\/\/catalog.ramapo.edu\/courses\/MKTG360\" target=\"_blank\">MKTG 360 - RETAIL MANAGEMENT<\/a><\/li>\n<li><a id=\"69e20abf542da\" href=\"https:\/\/catalog.ramapo.edu\/courses\/MKTG370\" target=\"_blank\">MKTG 370 - SALES MANAGEMENT<\/a><\/li>\n<li><a id=\"69e20abf54532\" href=\"https:\/\/catalog.ramapo.edu\/courses\/MKTG390\" target=\"_blank\">MKTG 390 - E-MARKETING<\/a><\/li>\n<li><a id=\"69e20abf54737\" href=\"https:\/\/catalog.ramapo.edu\/courses\/MKTG420\" target=\"_blank\">MKTG 420 - NEW PRODUCT MANAGEMENT<\/a><\/li>\n<li><a id=\"69e20abf549cd\" href=\"https:\/\/catalog.ramapo.edu\/courses\/MKTG440\" target=\"_blank\">MKTG 440 - BRANDING & BRAND MANAGEMENT<\/a><\/li>\n<li><a id=\"69e20abf54c02\" href=\"https:\/\/catalog.ramapo.edu\/courses\/MKTG490\" target=\"_blank\">MKTG 490 - ADVANCED TOPICS IN MARKETING<\/a><\/li>\n<li class=\"majorTableSubHeading\"><strong>CAREER PATHWAYS REQUIREMENTS<\/strong><\/li>\n<li class=\"majorTableSubHeading\">Visit the Cahill Career Center \/ ASB Office<\/li>\n<li><a id=\"69e20abf54e04\" href=\"https:\/\/catalog.ramapo.edu\/courses\/PATHSB1\" target=\"_blank\">PATH SB1 - CAREER PATHWAYS MODULE 1 FOR BUSINESS<\/a><\/li>\n<li><a id=\"69e20abf55005\" href=\"https:\/\/catalog.ramapo.edu\/courses\/PATHSB2\" target=\"_blank\">PATH SB2 - CAREER PATHWAYS MODULE 2 FOR BUSINESS<\/a><\/li>\n<li><a id=\"69e20abf551f9\" href=\"https:\/\/catalog.ramapo.edu\/courses\/PATHSB3\" target=\"_blank\">PATH SB3 - CAREER PATHWAYS MODULE 3 FOR BUSINESS<\/a><\/li>\n<\/ul>\n<\/div>\n<p>Note: A 2.0 GPA in the major is required for graduation, which includes ASB core requirements and upper -evel major requirements.<\/p>\n<\/div><\/div>\n<div class=\"collapsableContent\" tabindex=\"0\"><div class=\"collapsableTitle\"><span class=\"fa-stack\"><i class=\"fa fa-circle fa-stack-2x\"><\/i><i class=\"fa fa-chevron-down fa-stack-1x fa-inverse\"><\/i><i class=\"fa fa-chevron-up fa-stack-1x fa-inverse\"><\/i><\/span>Requirements of the Minor <\/div><div class=\"c_content\">\n<p>Courses fulfilling the requirements for the primary or second major may count towards the requirements of the minor, but may not exceed one-half of the credits required in the minor. A School core does not need to be completed for a minor.\u00a0 Minors are open to students regardless of school affiliation.<\/p>\n<h5 align=\"center\"><strong>MARKETING MINOR<\/strong><\/h5>\n<div class=\"courseTable\">\n<ul>\n<li class=\"majorTableHeading\">Subject &amp; Course # &#8211; Title &amp; Course Description<\/li>\n<li><strong>REQUIRED:<\/strong><\/li>\n<li><a id=\"69e20abf5544e\" href=\"https:\/\/catalog.ramapo.edu\/courses\/MKTG290\" target=\"_blank\">MKTG 290 - MARKETING PRINCIPLES AND PRACTICES<\/a><\/li>\n<li><a id=\"69e20abf55649\" href=\"https:\/\/catalog.ramapo.edu\/courses\/MKTG310\" target=\"_blank\">MKTG 310 - CONSUMER BEHAVIOR<\/a><\/li>\n<li><a id=\"69e20abf55892\" href=\"https:\/\/catalog.ramapo.edu\/courses\/MKTG320\" target=\"_blank\">MKTG 320 - INTEGRATED MARKETING COMMUNICATION<\/a><\/li>\n<li><strong>ELECTIVES: \u00a0SELECT TWO<\/strong><\/li>\n<li><a id=\"69e20abf55ace\" href=\"https:\/\/catalog.ramapo.edu\/courses\/MGMT321\" target=\"_blank\">MGMT 321 - ENTREPRENEURSHIP<\/a><\/li>\n<li><a id=\"69e20abf55cf6\" href=\"https:\/\/catalog.ramapo.edu\/courses\/MKTG350\" target=\"_blank\">MKTG 350 - INTERNATIONAL MARKETING<\/a><\/li>\n<li><a id=\"69e20abf55f19\" href=\"https:\/\/catalog.ramapo.edu\/courses\/MKTG360\" target=\"_blank\">MKTG 360 - RETAIL MANAGEMENT<\/a><\/li>\n<li><a id=\"69e20abf56174\" href=\"https:\/\/catalog.ramapo.edu\/courses\/MKTG370\" target=\"_blank\">MKTG 370 - SALES MANAGEMENT<\/a><\/li>\n<li><a id=\"69e20abf563c0\" href=\"https:\/\/catalog.ramapo.edu\/courses\/MKTG390\" target=\"_blank\">MKTG 390 - E-MARKETING<\/a><\/li>\n<li><a id=\"69e20abf565d8\" href=\"https:\/\/catalog.ramapo.edu\/courses\/MKTG440\" target=\"_blank\">MKTG 440 - BRANDING & BRAND MANAGEMENT<\/a><\/li>\n<li><a id=\"69e20abf56846\" href=\"https:\/\/catalog.ramapo.edu\/courses\/MKTG490\" target=\"_blank\">MKTG 490 - ADVANCED TOPICS IN MARKETING<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div><\/div>\n\n<div class=\"collapsableContent\" tabindex=\"0\"><div class=\"collapsableTitle\"><span class=\"fa-stack\"><i class=\"fa fa-circle fa-stack-2x\"><\/i><i class=\"fa fa-chevron-down fa-stack-1x fa-inverse\"><\/i><i class=\"fa fa-chevron-up fa-stack-1x fa-inverse\"><\/i><\/span>Related Information <\/div><div class=\"c_content\">\n<p><a href=\"https:\/\/www.ramapo.edu\/catalog-2023-2024\/general-education\/\">General Education Requirements<\/a><br \/>\n<a href=\"https:\/\/www.ramapo.edu\/mygraduationplan\/\">Four Year Plans<\/a><br \/>\n<a title=\"Graduation Requirements\" href=\"https:\/\/www.ramapo.edu\/catalog-2023-2024\/grad-requirements\/\">Graduation Requirements<\/a><br \/>\n<a href=\"https:\/\/www.ramapo.edu\/asb\/\">Anisfield School of Business Website<\/a><br \/>\n<a href=\"https:\/\/www.ramapo.edu\/asb\/faculty\/\">Faculty Profiles<\/a><\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Four Year Plan Website: Anisfield School of Business<\/p>\n","protected":false},"author":144,"featured_media":0,"parent":1364,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-1371","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing (B.S.) - Catalog 2023-2024 || 秘密研究所 of New Jersey<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ramapo.edu\/catalog-2023-2024\/asb\/mktg\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing (B.S.)\" \/>\n<meta property=\"og:description\" content=\"Four Year Plan Website: Anisfield School of Business\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ramapo.edu\/catalog-2023-2024\/asb\/mktg\/\" \/>\n<meta property=\"og:site_name\" content=\"Catalog 2023-2024\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RamapoCollege\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-03T20:09:48+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ramapocollegenj\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ramapo.edu\/catalog-2023-2024\/asb\/mktg\/\",\"url\":\"https:\/\/www.ramapo.edu\/catalog-2023-2024\/asb\/mktg\/\",\"name\":\"Marketing (B.S.) - Catalog 2023-2024 || 秘密研究所 of New Jersey\",\"isPartOf\":{\"@id\":\"https:\/\/www.ramapo.edu\/catalog-2023-2024\/#website\"},\"datePublished\":\"2013-07-24T11:03:15+00:00\",\"dateModified\":\"2023-11-03T20:09:48+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ramapo.edu\/catalog-2023-2024\/asb\/mktg\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ramapo.edu\/catalog-2023-2024\/asb\/mktg\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ramapo.edu\/catalog-2023-2024\/asb\/mktg\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"秘密研究所 of New Jersey Home Page \u00bb Academics \u00bb Catalog 2023-2024\",\"item\":\"https:\/\/www.ramapo.edu\/catalog-2023-2024\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Anisfield School of Business (ASB)\",\"item\":\"https:\/\/www.ramapo.edu\/catalog-2023-2024\/asb\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Marketing (B.S.)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ramapo.edu\/catalog-2023-2024\/#website\",\"url\":\"https:\/\/www.ramapo.edu\/catalog-2023-2024\/\",\"name\":\"Catalog 2023-2024\",\"description\":\"Just another 秘密研究所 of New Jersey Sites site\",\"publisher\":{\"@id\":\"https:\/\/www.ramapo.edu\/catalog-2023-2024\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ramapo.edu\/catalog-2023-2024\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.ramapo.edu\/catalog-2023-2024\/#organization\",\"name\":\"秘密研究所 of New Jersey\",\"url\":\"https:\/\/www.ramapo.edu\/catalog-2023-2024\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ramapo.edu\/catalog-2023-2024\/#\/schema\/logo\/image\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"秘密研究所 of New Jersey\"},\"image\":{\"@id\":\"https:\/\/www.ramapo.edu\/catalog-2023-2024\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/RamapoCollege\",\"https:\/\/x.com\/ramapocollegenj\",\"https:\/\/instagram.com\/ramapocollegenj\/\",\"https:\/\/www.linkedin.com\/edu\/school?id=18868\",\"https:\/\/www.pinterest.com\/ramapocollege\/\",\"http:\/\/www.youtube.com\/user\/ramapocollege\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Marketing (B.S.) - Catalog 2023-2024 || 秘密研究所 of New Jersey","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ramapo.edu\/catalog-2023-2024\/asb\/mktg\/","og_locale":"en_US","og_type":"article","og_title":"Marketing (B.S.)","og_description":"Four Year Plan Website: Anisfield School of Business","og_url":"https:\/\/www.ramapo.edu\/catalog-2023-2024\/asb\/mktg\/","og_site_name":"Catalog 2023-2024","article_publisher":"https:\/\/www.facebook.com\/RamapoCollege","article_modified_time":"2023-11-03T20:09:48+00:00","twitter_card":"summary_large_image","twitter_site":"@ramapocollegenj","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.ramapo.edu\/catalog-2023-2024\/asb\/mktg\/","url":"https:\/\/www.ramapo.edu\/catalog-2023-2024\/asb\/mktg\/","name":"Marketing (B.S.) - Catalog 2023-2024 || 秘密研究所 of New Jersey","isPartOf":{"@id":"https:\/\/www.ramapo.edu\/catalog-2023-2024\/#website"},"datePublished":"2013-07-24T11:03:15+00:00","dateModified":"2023-11-03T20:09:48+00:00","breadcrumb":{"@id":"https:\/\/www.ramapo.edu\/catalog-2023-2024\/asb\/mktg\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ramapo.edu\/catalog-2023-2024\/asb\/mktg\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.ramapo.edu\/catalog-2023-2024\/asb\/mktg\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"秘密研究所 of New Jersey Home Page \u00bb Academics \u00bb Catalog 2023-2024","item":"https:\/\/www.ramapo.edu\/catalog-2023-2024\/"},{"@type":"ListItem","position":2,"name":"Anisfield School of Business (ASB)","item":"https:\/\/www.ramapo.edu\/catalog-2023-2024\/asb\/"},{"@type":"ListItem","position":3,"name":"Marketing (B.S.)"}]},{"@type":"WebSite","@id":"https:\/\/www.ramapo.edu\/catalog-2023-2024\/#website","url":"https:\/\/www.ramapo.edu\/catalog-2023-2024\/","name":"Catalog 2023-2024","description":"Just another 秘密研究所 of New Jersey Sites site","publisher":{"@id":"https:\/\/www.ramapo.edu\/catalog-2023-2024\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ramapo.edu\/catalog-2023-2024\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.ramapo.edu\/catalog-2023-2024\/#organization","name":"秘密研究所 of New Jersey","url":"https:\/\/www.ramapo.edu\/catalog-2023-2024\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ramapo.edu\/catalog-2023-2024\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"秘密研究所 of New Jersey"},"image":{"@id":"https:\/\/www.ramapo.edu\/catalog-2023-2024\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RamapoCollege","https:\/\/x.com\/ramapocollegenj","https:\/\/instagram.com\/ramapocollegenj\/","https:\/\/www.linkedin.com\/edu\/school?id=18868","https:\/\/www.pinterest.com\/ramapocollege\/","http:\/\/www.youtube.com\/user\/ramapocollege"]}]}},"_links":{"self":[{"href":"https:\/\/www.ramapo.edu\/catalog-2023-2024\/wp-json\/wp\/v2\/pages\/1371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ramapo.edu\/catalog-2023-2024\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ramapo.edu\/catalog-2023-2024\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ramapo.edu\/catalog-2023-2024\/wp-json\/wp\/v2\/users\/144"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ramapo.edu\/catalog-2023-2024\/wp-json\/wp\/v2\/comments?post=1371"}],"version-history":[{"count":3,"href":"https:\/\/www.ramapo.edu\/catalog-2023-2024\/wp-json\/wp\/v2\/pages\/1371\/revisions"}],"predecessor-version":[{"id":9749,"href":"https:\/\/www.ramapo.edu\/catalog-2023-2024\/wp-json\/wp\/v2\/pages\/1371\/revisions\/9749"}],"up":[{"embeddable":true,"href":"https:\/\/www.ramapo.edu\/catalog-2023-2024\/wp-json\/wp\/v2\/pages\/1364"}],"wp:attachment":[{"href":"https:\/\/www.ramapo.edu\/catalog-2023-2024\/wp-json\/wp\/v2\/media?parent=1371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}